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How a Large-Scale Ceramic Manufacturer Improved Field Sales Visibility with ERPNext SFA

December 13, 2025
varmoraSfa

Client Profile

Company Name: Varmora Granito Pvt. Ltd.
Industry: Ceramics and Granito Manufacturing
Business Size: Large-scale, 500+ field staff and distributors across multiple regions

Brief Overview

Varmora Granito Pvt. Ltd. is a prominent manufacturer of ceramics and granito products, serving domestic and export markets with extensive field sales operations, distributor networks, and real-time inventory demands.​

Challenges Faced Before VarmoraSFA Implementation

Before adopting VarmoraSFA a white-labeled Sales Force Automation solution integrated with ERPNext—Varmora relied entirely on manual processes without any mobile application, leading to significant inefficiencies across field operations.​

Field Operations and Visibility Issues

  • No mobile app for 500+ field staff resulted in manual order logging, tour planning, and activity tracking, causing delays and errors.
  • Lack of real-time stock visibility forced field teams to rely on phone calls or visits, delaying distributor orders and sample fulfillment.
  • Absence of digital catalogs and sample request systems hindered lead conversion and customer engagement.​

Manual Operational Bottlenecks

  • Order management was paper-based, with no integration to ERPNext for instant processing or stock checks.
  • Complaint management and attendance tracking depended on manual reports, leading to accountability gaps.
  • No centralized planning tools caused inefficient routes, missed visits, and poor performance monitoring across regions.​

Business Impact of Challenges

  • Prolonged order processing times increased distributor dissatisfaction and lost sales opportunities.
  • Inconsistent lead tracking and sample handling reduced conversion rates.
  • Higher administrative costs and labor strain from manual data entry across 500+ staff.
  • Limited visibility eroded management confidence in field performance and forecasting.​

Solution Offered by Sigzen

Sigzen delivered VarmoraSFA as a fully white-labeled, mobile-first SFA platform built on ERPNext, automating field workflows and ensuring seamless bi-directional data sync with back-office systems.​

SFA Platform

Custom deployment of VarmoraSFA for high-volume ceramics distribution, featuring mobile app access for field staff and web dashboards for managers.

Key Modules & Customization

1. Planning and Tour Management

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Automated route optimization and scheduling for 500+ staff, replacing manual planning with GPS-enabled efficiency.​

2. Order Management and Real-Time Stock Visibility

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Instant order placement with live ERPNext inventory checks, eliminating stockout surprises for distributors.

3. Catalog Facility

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Digital product catalogs accessible on mobile, enabling quick browsing and upselling during field visits.​

4. Sample Requests

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Streamlined approval workflows for samples, reducing turnaround from days to hours.

5. Complaint Management

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Centralized logging and resolution tracking, with notifications for swift distributor support.​

Implementation Process

Sigzen followed a phased rollout: initial pilot with select field teams, full training via mobile tutorials, ERPNext integration testing, and go-live with ongoing support—ensuring minimal disruption for Varmora’s large-scale operations.​

Results and Business Impact

Post-implementation of VarmoraSFA, Varmora achieved transformative gains in field efficiency and sales performance.​

Measurable Improvements

  • Reduced order processing time by over 50% through automated workflows and real-time sync.
  • Improved lead conversion rates by 30%+ with catalog access and sample handling.
  • 70% better attendance tracking and activity monitoring for accountability across 500+ staff.
  • Packing slip and complaint resolution times dropped from hours to minutes.​

KPIs Improved

  • Field visit productivity increased with optimized tours.
  • Distributor satisfaction scores rose due to faster order fulfillment.
  • Zero manual data entry errors in sales reporting.

Qualitative Benefits

  • Enhanced transparency empowered managers with real-time dashboards.
  • Easier onboarding for new field staff via intuitive mobile app.
  • Scalable solution supports Varmora’s growth in ceramics markets.
  • Stronger ERPNext integration streamlined end-to-end operations.​

Client Testimonial

We were looking for a reliable Sales Force Automation tool, and VarmoraSFA exceeded our expectations. From lead management to asset tracking, it covers all our needs. The reporting features have given us invaluable insights to boost performance.” – Chetan Vora, Manager IT, Varmora Granito Pvt. Ltd

Rating: 5 / 5 (2 votes)
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